In 2014 BMW embarked on a new approach to spatial functionality with the launch of the BMW 2-Series Active Tourer. It offered generous amounts of space within a compact exterior, together with excellent versatility and high levels of driver engagement. The first ever Sports Activity Tourer (SAT) from BMW quickly gained in popularity and turned into one of the brand’s highest sellers. It was followed a year later by a second model version in the form of the BMW 2-Series Gran Tourer, complete with a longer body, extended wheelbase and up to seven seats. By the end of 2017, these two models based on BMW’s compact front-wheel-drive architecture had amassed in excess of 380,000 buyers, with almost 70 per cent opting for the Active Tourer. With conquest rates as high as 80 per cent, the majority of customers are new to the brand. The most important market is Germany, which absorbs about 25 per cent of total production. China is next up, followed by the UK. This success story is set to continue with the arrival of the updated models in March 2018. The new arrivals promise to be shining examples of the classic BMW core values of sportiness and expressive design.
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